Makambani mazhinji ari kushambadza nzira yavo yekubuda mubhizinesi nemhando yakaderera zviratidzo.Makambani aya haaite seanoona kukanganisa kwakanyanya kwerudzi urwu rwezviratidzo.
Ongororo ichangoburwa yakaitwa naDr. James J. Kellaris weLindner College yeBhizinesi paYunivhesiti yeCincinnati inobatsira kujekesa kukosha kwakanyanya kwechiratidzo chemhando yepamusoro.Zvakawanikwa muchidzidzo ichi zvinoratidza kuti vatengi vanowanzo tarisa kunaka kwebhizinesi kubva pamhando yezviratidzo.Uye iyo yemhando yekuona kazhinji inotungamira kune dzimwe sarudzo dzevatengi.
Semuyenzaniso, iyi hunhu inference inowanzo tungamira kune mutengi sarudzo yekupinda kana kusapinda mubhizinesi kekutanga.Kuvaka kutsva kwevatengi tsoka traffic nguva dzose chinhu chakakosha metric kune chitoro chine pundutso.Iyi ongororo yakakura yenyika inoratidza kuti zvikwangwani zvemhando yepamusoro zvinogona kubatsira nechinangwa ichocho.
Muchirevo chechinyorwa chino, "chiratidzo chemhando" haingorevi mamiriro emuviri wechiratidzo chebhizinesi.Inogona zvakare kureva iyo yakazara signage dhizaini uye utility.Semuenzaniso, chidzidzo ichi chinoti kutendeseka ndiyo imwe nzvimbo yekuona kwemhando yevatengi, uye 81.5% yevanhu vanotaura kuvhiringidzika uye kugumbuka kana masaini echinyorwa akanyanya kudiki kuti averenge.
Pamusoro pezvo, mhando inogona zvakare kureva kukodzera kweiyo yese signage dhizaini yerudzi irworwo rwebhizinesi.85.7% yevakapindura muchidzidzo ichi vakati "zviratidzo zvinogona kuratidza hunhu kana hunhu hwebhizinesi."
Kuti titarise divi rakapesana nedata rechidzidzo ichi, zvikwangwani zvemhando yakaderera zvinogona kutorwa senzira yekushambadza kambani kunze kwebhizinesi.Chidzidzo ichi chinoti 35.8% yevatengi vakadhonzwa muchitoro chisina kujairika zvichienderana nekunaka kwechiratidzo chayo.Kana bhizinesi rikarasikirwa nehafu yeiyo inogona kutsva mutengi tsoka traffic nekuda kwekuderera kwemhando yechiratidzo, izvo zvinoshandura zvakadii kune yakarasika yekutengesa mari?Kubva pamaonero iwayo, zvikwangwani zvemhando yakaderera zvinogona kutorwa senzira yekumhanyisa kubhuroka.
Ndiani akambofunga kuti bhizinesi rinogona kunyatsoshambadza nzira yekubuda mubhizinesi?Pfungwa yese inoita seisingaite, asi tsvakiridzo yeindasitiri yazvino inoratidza kuti inogona kuitika nemhando yakaderera signage.
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Nguva yekutumira: Aug-11-2020